If you're using plain HTML for instance, this is pretty easy.
It does get more complicated if you're using Flash but that may be about to change.
The following article (dated: 2006) describes what you can do (or had to do in the past) to make sure your Flash-enabled website pages get (got) the correct (or increased) search rankings:
http://www.adobe.com/devnet/flash/articles/flash_searchability.html
However, there have been several reports this week that Google, Yahoo and Adobe are teaming up to make Flash (SWF) files easier to crawl in-depth - more like an HTML page crawl basically.
In eWeek's article, Bill Hunt (president of Global Strategies International) is quoted as saying:
[The most significant aspect of the announcement] "is that this is not a change the site owners have to implement but that Google, and soon Yahoo, have this baked into their crawl systems and can interact with the SWF format just as a visitor to the site would, allowing them to get deep into the content discovering links and content that have previously been hidden from search engines."
This is a win-win-win situation where both the search engines and Adobe will benefit from an enhanced user experience (thus the third 'win'). And Adobe will subsequently be edging nearer to a position where it could claim to be more than a de facto standard for rich internet applications.
So, will this make the RIA era boom? And should Adobe Flash applications become an official web standard?
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